Vincent Petrignani
Senior Marketing Consultant - Digital Strategy & Project Leadership
High-Performance Digital Marketing
No Compromise for the Planet
For the past 17 years, I've been working with international brands, particularly in luxury, in the Franco-Swiss market. My focus: digital acquisition as a whole, from SEO/GEO to SEA and Paid Social, including SMO, data, and content.
I believe acquisition must be managed holistically. I work on two levels: the operational management of channels (GA4, Search Console, Semrush, Google Ads, Meta) and the strategic vision (consulting, analytics, and structuring the teams that execute).
With DigitSens, I add one more requirement: digital excellence should never come at the planet's expense. I build eco-design into every project - lighter pages, leaner front-end, accessible sites, and sustainable architecture.
Google Ads & Analytics certified, I measure performance on what truly matters: a positive, measurable impact for users, businesses, and society.
I prefer working with organizations that treat responsible digital practices as a structural commitment, not a marketing argument.
My Journey & Vision
I design data-driven digital strategies (GA4, Search Console, Semrush) built around one simple principle: performance only counts if it's measurable, ethical, and sustainable.
Lighter pages, accessibility, sustainable architecture - every decision counts.
I also designed and built DataSens.ch, a digital performance agency, from strategy through launch.
Professional Experience
Education
Solutions that
Enhance your brand
Multichannel strategies to generate qualified, sustainable traffic - from classic search to generative engines.
GA4, Search Console, Semrush, Looker Studio - measuring what matters, aligning KPIs with your business goals, and making decisions based on reliable data.
Editorial guidelines, brand storytelling, SEO/GEO writing - content designed to serve both your users and your visibility.
From roadmap to execution: budget allocation, team coordination, integration of paid, owned and earned campaigns.
Digital sobriety, accessibility, sustainable architecture - embedding responsibility into every layer of your digital presence, as a structural commitment.
Certifications
My Super Tools
Projects Where Creativity Meets Strategy
